The end of the year is fast approaching. How can you get your promotional mugs ready in time for Christmas?

How do you deliver your projects in the busiest season of the year and give your clients the value you promised? Our practical guide for distributors and promotional agencies will help.

4 min read

Christmas Eve in 63 days

How do you keep a distributor's stress down when clients ask for the impossible at the end of the year?

You know these messages. In November they arrive every day. Relax. Each one is defused by one of the five rules below.

  1. Client08:02 We need 500 mugs with our logo. By Friday. Rule 3: deadline
  2. Client08:09 Any colour, as long as it's nice. The logo is somewhere in the e-mails. Rule 1: precision
  3. Client08:15 How much will it cost? We don't have a budget yet. Rule 2: budget
  4. Client08:31 The artwork has fourteen colours and a gradient. Can you do it? Rule 4: Digital Print
  5. Client08:44 We want exactly the same model as last year. A thousand of them. Rule 5: stock
  6. Client08:46 Oh, and one more thing: can we have it yesterday?

1. Ask your client for precision

This is no time for deliberating. Choosing a specific mug model, colour, logo position and quantity means a faster quote.

Get a vector file as soon as possible. It makes it easier for us to prepare the visual, choose the decoration technique and give you the best delivery date.

Put a brief like this together yourself and see when the quote stops waiting.

0/5

The brief is empty. The quote has to wait.

Model
Colour
Logo
?
File

2. Find out the client's budget

If possible, find out the client's budget. That way we can match the decoration technique, order volume and type of mug faster.

Better communication saves a lot of time. There's no point focusing on solutions that don't fit the budget.

Options to consider 24

  • Polylux
  • Tomek
  • 5,000 pcs
  • Deep Effect
  • Lazio
  • Digital Print
  • Glossy
  • 24 pcs
  • TrendColor
  • Sonia
  • Soft Touch
  • 500 pcs
  • Laser Print
  • Star
  • Eco
  • ProColor
  • Purity
  • Classic, matte
  • 1,000 pcs
  • Transfer Plus
  • Rocket
  • Direct Print
  • Premium
  • 100 pcs

3. Deadline: a condition or just a rush?

Is the delivery date a condition of the order, or is the client simply in a hurry to spend the budget? Questions like these are key to making the whole promotional mug order run smoothly.

Ask the client directly. What do they say?

Tell us straight away. We then choose the model, decoration technique and the whole production path around the delivery date, not the other way round.

Ask what has to happen before the end of the year: the delivery or just the order. That one answer can give the project a few days of breathing room.

4. Digital Print: the fastest decoration technique

The fastest decoration technique is Digital Print. If your client has a multicolour design, or even full colour artwork with gradients, focus on this option.

Four colours, each one separately? All colours at once. Full colour, gradients and photos.

More about Digital Print

5. Check the stock

If a product has been chosen, make sure it is in stock. Without this information, it may turn out that delivery on the chosen date is impossible.

The client has picked a model. Before you promise a date, check that it's in stock. Not enough in stock. The deadline would be at risk, so suggest an alternative before the client gets attached. The alternative is available right away. The date is realistic, and the client gets an answer the same day.

Illustrative example. You can check current stock levels in the Partner portal.

Online tools for Partners

Remember that we've given our Partners lots of useful online tools. Portal access means fast quotes, stock levels, a free Partner website with your offer, an API, product photos and much more.

Fast quotes

Model, quantity, technique, and you have a price. No waiting for an e-mail reply at the height of the season.

Stock levels

You know what's on the shelf before you promise a date.

Product photos

Ready for offers, presentations and your shop.

Free Partner website with your offer

Your logo, your contact details and the full ceramics catalogue at your own address.

API

Connect our range to your own shop or system.

The last quarter: orders from all over Europe

The last quarter of the year is a very busy time, when we receive an above-average number of orders from all over Europe. Please keep communication clear and make your clients aware that fast decisions are key.

Fast decisions are key.

Cold days, a warm gift

At this time of year, promotional ceramics make an exceptionally effective gift. On colder days, the demand for a hot drink is above average.

Less stress.

Your checklist for the busiest quarter of the year. Tick it off with your next brief.

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Good luck wrapping up great projects!

For agencies and distributors

Urgent Q4 order?Let's talk today, not in December.

Already have a brief, or just a first call from a client? Tell us the model, how many pieces and by when.

The sooner we talk, the more options stay on the table. Less stress, for you too.

Write to us

Describe the project and we'll suggest a model, decoration technique and a realistic date.

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