Direct Print

This technique involves automatic and direct printing on the cup. This makes it possible to decorate products accurately, quickly and cheaply in large quantities. The durability of the print and the range of colors is similar to ceramic decals.

However, the method has some limitations. The printing area on the mug is much smaller. Only the outside of the mug is printed, keeping a large distance from the ear. On convex shapes the printing field is severely limited and it is possible to make a small logo. Full color printing and tonal transitions are not possible.

Advantages

excellent technique for large print runs
low price
fast turnaround times
high precision of decorating
possibility of combining with colouring the product in ProColor technique

Disadvantages

limited number of available mug models
no possibility of decorating on glass, cups and steel
limited decoration area
no possibility of raster and CMYK decoration
limited palette of colors from Pantone palette
printing possible in max 4 colors

Direct Print

Transfer Plus

Polylux

Digital Print

Direct Print

Deep Effect

Laser Print

TrendColor

ProColor

Soft Touch